Google-funded 23andMe starts, offers $999 DNA test

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Mon Nov 19, 2007 2:22pm EST
clipped from www.reuters.com

Google Inc-funded 23andMe launched on Monday and began offering a DNA saliva test for $999 per person, which would help U.S. users of the online site learn about disease risk, inherited traits and their ancestry.


Eventually users, who sign up for the saliva test online and receive it by mail, will also be able to participate in research.


"The mission of 23andMe is to take the genetic revolution to a new level by offering a secure, Web-based service where individuals can explore, share and better understand their own genetic information," said 23andMe co-founder Linda Avey.


Those who are tested may choose to learn their risk for developing certain cancer, Alzheimer's disease, diabetes and other illnesses, and get a referral from 23andMe to genetic counselors.

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peterdurand

Peter Durand is an artist, educator & visual facilitator based in Houston, Texas.

He is the founder of Alphachimp LLC, a visual facilitation company that helps clients understand and communicate complex systems visually. He is a leader in graphic facilitation and a professor at Northwestern University Pritzker School of Law.