What makes IDEO so... IDEO?

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Most people take vacations to the ski slopes, or tourist destinations. This winter, Dominic Muren, product designer and writer for IDFuel, decided that visiting IDEO would be more fun. He wanted to see what makes a firm like IDEO so successful at continually turning out concepts that not only answer design questions, but answer them in ways that are often so far off the beaten path that they create entirely new product definitions.

Check out what he uncovered.

IDEO helps companies innovate. We design products, services, environments, and digital experiences.

Dominic Muren is an Industrial Designer/Mechanical Engineer working as a toy designer in Chicago. He loves mechanical design, materials, and flan. His idols are the Eames's, and James Dyson.

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peterdurand

Peter Durand is an artist, educator & visual facilitator based in Houston, Texas.

He is the founder of Alphachimp LLC, a visual facilitation company that helps clients understand and communicate complex systems visually. He is a leader in graphic facilitation and a professor at Northwestern University Pritzker School of Law.