Integrated Marketing—Think Hockey, Not Football: A Monitor Group Animated Video

DESCRIPTION: In this animated video, Monitor partner Steven Goldbach explains that integrated marketing teams should be modeled more like hockey teams than football teams—they should be composed of quick-thinking and fast-acting team members instead of specialized, inflexible individual players, which will allow them to more efficiently meet the demands of today's rapidly changing marketing landscape.

DETAILS: Monitor Group commissioned us to produce this time-lapse video in the "RSA Animate" style. We worked with the Monitor team to develop the storyboard, record, edit and produce this piece in just a few days.