As designers and facilitators of rich conversations, we serve a valuable role in innovation.

As facilitators, we can create the "safe container" for authentic (and often times emotional or caustic) conversations to occur, and for subtle, deep cultural shifts in thinking to begin.

As designers, we can give shape to the results of those conversations. We produce a thing--sometimes called a "work product" or "knowledge object" or "communication tool" or [insert corporatespeak term here].

These work products can take the form of a static model, a complex information graphic, a magazine article, a schematic diagram, a fully interactive website, a private wiki, an unedited blog post, or an airport lobby-sized installation art piece. The form is chosen for the target audience (and.. ah yes, the budget) in question.

Whatever the output, the real heart and soul of the innovation process seems to remain the conversation.

The network members of Social Media Today are playing in the emerging space of new ways to have those conversations.

clipped from www.socialmediatoday.com

The McKinsey Quarterly recent edition says “Innovation has become a primary force in determining company growth, performance, and valuation. Unfortunately, a wide gap exists between executives’ aspirations to innovate and their ability to execute.”

Piers Gibbon writes about “The Innovative Conversation” The title was inspired by the researchers who have shown that “rich conversations”¹ have more value in business than “dehydrated, ritualized”¹ presentations. That “Connections and Conversations … provide the fuel for innovation” ² and companies need “to create a climate … where everyone feels the responsibility and desire to contribute to the organizations innovation performance.”

In economics, business and government policy,- something new - must be substantially different, not an insignificant change. In economics the change must increase value, customer value, or producer value.

The term innovation may refer to both radical and incremental changes to products, processes or services.

The periphery of today's global business environment is where innovation potential is the highest. Ignore it at your peril.

Article by John Hagel and John Seely Brown

Edges are increasingly significant as the global business environment speeds up. In a world of accelerating change, what's born on the edge transforms the core with breathtaking speed. A few short years ago, both India and China were marginal players in the global economy. Now they are central players. Not long ago, the Internet was a specialized communication platform for scientists. Now it's a center for commerce and advertising.

clipped from www.businessweek.com

Engage. Too often, executives get intrigued with the edge and arrange field visits to explore this strange terrain. Insight rarely comes from such casual visits. Instead, executives need to identify and focus on challenging business issues to engage edge participants productively and drive real insight.
Sustain relationships on the edge. A lot of the current effort in open innovation focuses on short-term transactions to gain access to existing resources. To get the full value of the learning that's occurring on the edge, executives need to find ways to build long-term, trust-based relationships with edge participants.
Bring the edge to the core. In too many cases, companies set up remote outposts on the edge that become isolated and alienated from the core of the business. Senior executives need to identify challenges confronted by the core where insights from the edge can be helpful and sponsor initiatives to bring participants from both domains together around these issues.